Tron Legacy = I’m so in. Tron/Scavenger Hunt = Not so in

For those who don’t remeber.

Via Gizmodo

I was just having a discussion with some good people about how it seems that the “scavenger hunt” has become one of those mandatory boxes that every marketer and brand needs to tick when launching a full campaign. Call it an alternate reality game, scavenger hunt, or a massive waste of time – does the amount of PR and engagement you get with such a small amount of fans actually add up?

Slashfilm has a good breakdown of what transpired at Comi-Con in what was called “The Hunt for Flynn’s Arcade”.

Via Slashfilm