Augmented Reality mobile shooter

Nothing like a good mobile AR shooter on a saturday afternoon. A collaboration between Georgia Tech, SCAD (Savannah School of Art and Design) with the help of Nvidia, this truly takes augmented reality into a space that I feel will get really interesting in the near future.

For the record, I’m not a huge fan of AR ideas where you need to print out a piece of paper and put it in front of a webcam on your computer. Who would do this? I work in advertising and research lots of different techniques and mechanics for delivering ideas and even I can’t be bothered to try most of them out – novelties only last so long. The only way AR will become a success and become ubiquitous is through integration with mobile- if you’re able to look at a marker in a store on a piece of packaging with your phone, then I can see the value of what that could bring to a consumer.

What’s great about this besides the obvious fact that its a mobile AR game, is the level of detail and gameplay that I’ve never seen before. The video does a pretty good job of explaining the in’s and out’s of the game, but the thing that it doesn’t touch on is the notion of how great this could be as a multiplayer experience using the one big marker as a map. 5 phones, millions of zombies…all good fun.

more info here