Great new Fatboy Slim video. Not a massive fan in general, but this is really smart video. The 70’s porn look is all the rage right now with this coming off the success of Diesel’s invite party.
Just a bit racier this one…
Sobe has released a new commercial which utilizes 3D effects which can be brought to life if you happen to have a pair of 3D glasses with you. Now I haven’t actually seen the spot with glasses on yet, but I imagine some simple smoke and mirror effects will be enough to get this spot some attention. It will air on Superbowl Sunday so I’m guessing there will be a CTA to view the advert in full 3D online? Do they actually think people have a pair of 3D glasses lying around next to the chip and dip and six pack? Or do they fully understand that most viewers first touch point with the ad will be online and not actually on tv? If you pay a visit to the Sobe World website you’ll notice that they are giving out free glasses at a few retailers in the states, but I just believe this is too much to ask from a consumer. With all the AR (augmented reality) concepts coming out of last year, I can give merit to Sobe of trying to do something new, but where AR is viewable on a laptop or mobile device (which most everyone has) – trying to get someone to remember to go down to one of the few selected stores and remember to get a pair of 3D glasses, then go home and unpack the groceries and remember to visit the website, put on the glasses and watch a 30 second advert? I’m not convinced.
Music Balloons – that’s the name of these new fun and colorful USB speakers. You charge the portable mini speaker via your computer’s USB port and then simply connect it to the audio player of your choice using a 3.5mm stereo audio plug.
Surely the tech trend of 09, this is the best execution I’ve seen yet for the phenomenon which is augmented reality. From Total Immersion, they have created animated Pokemon trading cards with a live video flow with 3D components. The craziest thing is how these cards can interact with each other…very nice.
Fun little app which lets users start an argument and….well you guessed it – continue the argument. Start a debate! I actually think this thing can be pretty useful. Check out the above argument made by AgencySpy with the topic of “Is TV Dead”. Post your own opinion.
over here to start your own argument
If you ever wanted to know how much work went into the making of the much talked about flashmob t-mobile advert, this making of video does a great job of over dramatizing the blood, sweat and tears from the creators. Big fancy production tvc – check, making of production video to prove it was much harder to make than you thought – check.
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